Greenwashing Compliance Review
Make sure your communication is compliant with regulation and free of greenwashing risk – by using our combination of expert review and the Greenwashing Check online tool.
What Greenwashing Review helps solve
Rules for environmental claims are becoming stricter across the EU, and all companies will need to substantiate that what they communicate is based on facts. Greenwashing – meaning unsubstantiated green claims – will no longer hold up.
- Risky environmental claims
- general claims without evidence ("sustainable," "eco-friendly," "green")
- claims about future targets without a specific plan
- vague comparative claims
- visual elements that create a misleading impression
- Gap between communication and reality
- gaps between marketing and sustainability communication
- claims that are not supported by data
- risky wording in communication
- Transparency and product information
- communication around product lifespan and repairability
- availability of spare parts and service conditions
- claims about durability or longevity without supporting evidence
- omission of relevant information that may influence customer decision-making
- Process weaknesses
- missing internal review of texts
- misaligned collaboration between marketing, ESG, PR, and legal teams
- unclear responsibility for environmental claims
- missing documentation for environmental claims (so-called "claim file")
What you get with our Greenwashing Review
We combine ESG, regulatory, and marketing expertise – and give you exclusive access to the Flagship Greenwashing Check tool.
Assessment of compliance with the requirements of the Empowering Consumers Directive (ECGT)
Identification of risky claims and visuals, with recommended wording changes and additions to supporting evidence
A practical roadmap for next steps and for setting up defensible communication backed by data
Recommendations for an internal risk prevention process and guidance on how to create a "claim file"
Extended access to the Flagship Greenwashing Check tool
How it works
Preparation and analysis of your communication
We review your internal and public-facing marketing and communication materials and select samples of your communication. This typically includes websites, social media profiles, product sheets, product packaging, presentations, claims, and visual materials. We focus on the content with the greatest regulatory and reputational impact.
Overview of legislation and market practice
We introduce you to current legislation, relevant certifications, and best practices suitable for your business and sector. We show specific examples of what communication should not look like - and, conversely, how to set it up so that it is transparent, defensible, and trustworthy.
Audit & Greenwashing Check
Together, we identify risk areas in your communication and supporting materials and assess them from the perspective of new regulation as well as potential reputational impact. We evaluate wording, visuals, and context of use, and clearly define where the risk of greenwashing arises and why.
Recommendations, checklists, and roadmap
We propose specific steps for improvement - adjustments to wording, addition of appropriate supporting evidence, and linking claims to verified data. You receive practical checklists for marketing and legal, along with a roadmap to help you establish a sustainable and repeatable approach to communication.
Extended access to Flagship Greenwashing Check
Take advantage of extended access that allows you to analyse a larger volume of text than the basic version of the tool. This lets you work with more complex marketing and product materials and use the tool systematically going forward - not just as a one-off part of the audit.
Who is the review for
For companies that want to make sure their environmental communication stands up to scrutiny from customers, partners, and regulators.
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Marketing teams (copywriting, campaigns, web and product communication) - ESG and sustainability management
- Compliance and legal teams
- Management responsible for reputational and regulatory risk
- PR and communication agencies
Frequently Asked Questions
The Directive clarifies the rules for environmental claims made to customers. Companies will need to be able to clearly substantiate their environmental claims, avoid general and unsupported wording, and communicate any future commitments transparently. The new rules will also affect B2B communication and the requirements of business partners.
Yes, it applies to all companies operating in the EU, regardless of size.
The Czech Republic must implement the Empowering Consumers Directive into national law by 27 March 2026 at the latest, and the new rules will become legally binding and enforceable from 27 September 2026.
Greenwashing Check is a great tool for quickly reviewing texts and visuals. It shows where potential risks may lie. Our Greenwashing Compliance Program goes much further. It combines analysis of your communication with deeper expert evaluation, proposes specific adjustments, supports claims with ESG data and reporting, and sets up internal processes to eliminate risks over the long term. The tool is part of the process, but on its own it is not enough to manage the new rules systematically.
In this case, it is best to assess the level of risk individually and decide whether an adjustment is enough or whether the claim should be withdrawn.
These claims need to be formulated in a way that is transparent, substantiated, and realistic.
The risks are both regulatory (sanctions, a campaign ban, an obligation to withdraw claims) and reputational (loss of trust among customers, business partners, and employees).
Do you want to know where you stand under the new rules?
Start with a no-obligation consultation. We will assess your situation and determine whether Greenwashing Compliance Review is the right fit for you.
You Can Also Say Hi Here
+420 222 317 685
info@flagshipimpact.com
info@flagshipimpact.com
Flagship Impact s.r.o.
Vězeňská 859/9, 110 00 Prague 1, Czech Republic
ID: 19306571, VAT: CZ19306571
Vězeňská 859/9, 110 00 Prague 1, Czech Republic
ID: 19306571, VAT: CZ19306571
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