Greenwashing Check identifies specific types of environmental claims that may be unclear, unsupported, or poorly formulated - both from the perspective of consumer communication and current or upcoming European legislation. It operates using logic derived from specific EU legal frameworks (the Unfair Commercial Practices Directive and the Empowering Consumers for the Green Transition Directive). The tool particularly flags claims that regulation explicitly addresses, such as vague or overly general statements without context, absolute or generalized claims, unsupported statements, or communication that conflicts with principles of transparency and verifiability.

The output is not just a general risk evaluation. Greenwashing Check provides a structured overview on several levels - from an overall summary of the text’s risk level to a detailed analysis of individual problematic sentences. For each identified claim, it explains what the issue is, which regulatory logic the evaluation is based on, and provides recommendations on how to formulate the claim more safely or what kind of evidence should support it (for example data, methodology, or certification).

Greenwashing Check is not just another general language model based on EU legal texts. It is built primarily on our practical know-how from working with corporate sustainability communication and our understanding of EU regulation and its concrete impact on marketing and product claims.
The output therefore does not evaluate whether the text “sounds like greenwashing”, but how it would hold up under regulation that will be applied in practice. At the same time, it translates legislative requirements into the language of marketing and explains what is problematic and why - without requiring users to study legal documents.

Anti-greenwashing rules apply to all companies operating in the EU - regardless of size, industry, or country of origin. The tool is useful for any company that communicates environmental benefits of its products or services and wants confidence that its messaging can be defended under European regulation.
It is most commonly used by marketing and brand teams, ESG and sustainability specialists, and compliance roles that need to quickly verify texts without studying legislation or consulting lawyers for every wording decision.

Greenwashing Check is designed to be easy to use. Simply insert the text, select the type of communication (for example marketing material, website content, product packaging, or leaflet), and immediately receive a clear result.
The overall evaluation serves as a quick executive summary, while the detailed section analyzes the text sentence by sentence and works with the specific communication context, which is crucial from a regulatory perspective.

The Empowering Consumers for the Green Transition Directive (EU 2024/825) has been in force since March 2024. EU member states must transpose it into national legislation by 27 March 2026, and begin fully applying it from 27 September 2026.
Companies that communicate environmental claims today are therefore preparing for rules that will soon be actively enforced. Early review of communication significantly reduces both reputational and regulatory risk.

The Empowering Consumers for the Green Transition Directive (EU 2024/825) builds on existing consumer protection rules, particularly the Unfair Commercial Practices Directive (UCPD, 2005/29/EC), and significantly clarifies how companies may communicate environmental and sustainability claims.
It has been in force since March 2024, and EU member states must transpose it into national legislation by March 2026.

No. The tool works best as a complement to expert consulting. It enables quick and systematic text checks, while consulting can focus on areas that require deeper work with data, methodology, or process setup.
In practice, the tool often serves as a first filter that saves both time and costs.

No. The analysis is indicative and intended to help identify problematic areas and understand their regulatory context. The tool does not replace legal assessment, and the company always retains responsibility for the wording and use of its claims.