CASE STUDY
From Values to Verification: Zátiší Group and their B Corp Journey
Why B Corp - collaboration background and timeline
Our collaboration began in January 2025, when Zátiší Group decided to move forward with its B Corp certification journey. The idea had been on the company’s agenda for some time, but due to limited time and internal capacity, it had not yet been fully completed.
Sanjiv Suri, owner and CEO of Zátiší Group, was the key driving force behind the certification. As a values-led leader with a long-standing commitment to responsible business, he wanted to formalize this approach and clearly demonstrate what the company stands for. The certification was also part of a broader internal strategic initiative to structure and scale Zátiší’s sustainability efforts, while responding to growing stakeholder expectations around sustainability performance and transparency.
The project duration was 6 months (January to June 2025), followed by ad-hoc advisory support until the end of 2025.
Challenge
Zátiší approached Flagship with the need to prepare for B Corp certification and to structure its sustainability agenda. Key challenges included:
- Fragmented sustainability initiatives without a unified framework aligned with B Corp standards
- Limited ESG data collection and reporting processes
- Missing policies that would structure multiple ongoing activities
- Limited integration of sustainability into daily operations and decision-making across all business units
- The need to engage employees and suppliers across multiple business units within a limited timeframe
Our solution and approach
We approached the project as a combination of strategic, methodological, and implementation support, ensuring both readiness for certification and long-term ESG capability building.
Our approach focused on:
Results and impact of our collaboration
During the project, we delivered a comprehensive set of tangible outputs, including:
- B Corp readiness assessment across all impact topics including governance, workers, community, customers and environment
- Custom action plan with prioritised measures and clear ownership
- Set up of internal database for all sustainability and B Corp related documentation
- Templates for key internal policies, such as code of ethics, sustainable procurement policy, anti-discrimination and diversity and inclusion policy
- Specific recommendations for employee training sessions and stakeholder engagement activities
- Formalization of existing high-impact activities into recognized B Corp impact areas
- Preparation for B Corp application and verification process through detailed project management
Beyond the final score, an important achievement of the collaboration was the ability to recognize and structure activities that had long been embedded in Zátiší’s way of doing business but had not yet been formally captured as strategic initiatives. In particular, the philanthropic activities led by the CEO were identified as a significant strength within the B Corp certification process and translated into an Impact Business Model. This became one of the strongest scoring areas in the assessment and contributed substantially to the overall certification result together with additional activities that included long history of organizing pro bono events for several NGOs fundraising and providing balanced nutrition for schoolchildren.
Get in touch with us
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