Communications Services
New EU regulations are setting higher standards for sustainability claims and targeting greenwashing practices. If your company communicates with EU consumers, these changes are essential. Stay ahead of the curve to avoid legal penalties, reputational damage, and loss of customer trust.

Key legislation impacting your business

The Green Claims Directive (GCD)

Empowering Consumers for the Green Transition Directive (ECGT)

Unfair Commercial Practices Directive (UCPD)

Strategic positioning and communications
We help you articulate your unique sustainability story, ensuring it authentically reflects your purpose, vision, values and resonates with your target audience. By developing a tailored communication strategy that aligns with your ESG objectives and addresses key stakeholders' concerns, we help you define and communicate without greenwashing the value of your sustainability efforts to your customers, employees, and investors. We also provide guidance on measurable goals and tracking frameworks.
Greenwashing risk advisory
We safeguard your brand's integrity by identifying and mitigating potential greenwashing risks in your communications. We conduct a thorough analysis of your current messaging to detect areas of concern, then develop accurate, verifiable messaging strategies that ensure consistency and compliance with legal standards. This service provides tailored communication guidelines to help you maintain credibility and build trust with your audience.
Communications analysis
Our comprehensive communications analysis evaluates the overall effectiveness of your sustainability communications. We identify strengths and weaknesses and determine the effectiveness of your outreach to target audiences. Based on this analysis, we provide actionable recommendations to refine your messaging, optimise your communication channels, and select impactful topics.
Education and learning
Our education and insight sessions enhance internal understanding and engagement with your company's sustainability goals. Covering everything from the latest ESG regulations to developing effective communication strategies, we empower your team with the knowledge and tools needed to build a strong, sustainable brand reputation through honest and impactful communication.

Why should you work with us?
  • Sustainability communication experts with over a decade of experience helping corporations navigate complex sustainability issues.

  • We offer a combination of a deep understanding of sustainability with strategic communication expertise.

  • We will collaborate closely with your internal and external PR teams to develop impactful campaigns that meet the new EU standards.

Contact us to discuss how we can help you navigate the greenwashing minefield in your communications.

Stay informed:
  • Sign up for our newsletter for the latest updates on all things ESG and regulatory changes.
  • Download our upcoming guide to sustainability communications (available soon).
Our contacts
Write us, call us or visit us in our offices in the centre of Prague and enjoy a cup or two of great fair-trade coffee!
+420 222 317 685
Flagship Impact s.r.o.
Vězeňská 859/9, 110 00 Prague 1, Czech Republic
ID: 19306571, VAT: CZ19306571
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