#NoGreenwashingPlease
Communications Services
New EU regulations are setting higher standards for sustainability claims and targeting greenwashing practices. If your company communicates with EU consumers, these changes are essential. Stay ahead of the curve to avoid legal penalties, reputational damage, and loss of customer trust.

Key legislation impacting your business

The Green Claims Directive (GCD)

Empowering Consumers for the Green Transition Directive (ECGT)

Unfair Commercial Practices Directive (UCPD)

Strategic positioning and communications
We help you articulate your unique sustainability story, ensuring it authentically reflects your purpose, vision, values and resonates with your target audience. By developing a tailored communication strategy that aligns with your ESG objectives and addresses key stakeholders' concerns, we help you define and communicate without greenwashing the value of your sustainability efforts to your customers, employees, and investors. We also provide guidance on measurable goals and tracking frameworks.
Greenwashing risk advisory

We safeguard your brand's integrity by identifying and mitigating potential greenwashing risks in your communications. We conduct a thorough analysis of your current messaging to detect areas of concern, then develop accurate, verifiable messaging strategies that ensure consistency and compliance with legal standards. This service provides tailored communication guidelines to help you maintain credibility and build trust with your audience.
Communications analysis
Our comprehensive communications analysis evaluates the overall effectiveness of your sustainability communications. We identify strengths and weaknesses and determine the effectiveness of your outreach to target audiences. Based on this analysis, we provide actionable recommendations to refine your messaging, optimise your communication channels, and select impactful topics.
Education and learning
Our education and insight sessions enhance internal understanding and engagement with your company's sustainability goals. Covering everything from the latest ESG regulations to developing effective communication strategies, we empower your team with the knowledge and tools needed to build a strong, sustainable brand reputation through honest and impactful communication.


Why should you work with us?
  • Sustainability communication experts with over a decade of experience helping corporations navigate complex sustainability issues.

  • We offer a combination of a deep understanding of sustainability with strategic communication expertise.

  • We will collaborate closely with your internal and external PR teams to develop impactful campaigns that meet the new EU standards.


New EU legislation to penalize greenwashing is on the horizon. Sustainability communications are getting complex and the threat of being accused of greenwashing is a huge reputational risk for companies.
We will make sure that you:
  • are compliant with EU legislation on unfounded environmental claims,
  • follow the EU ESRS disclosures (European Sustainability Reporting Standards) that serve as a structured framework through which to measure your commitments and communicate environmentally responsible activities,
  • get strategic with your ESG comms and
  • engage all your stakeholders.

Let's discuss how you can navigate the greenwashing minefield in your communications.

Our contacts
Write us, call us or visit us in our offices in the centre of Prague and enjoy a cup or two of great fair-trade coffee!
+420 222 317 685
info@flagshipimpact.com
Flagship Impact s.r.o.
Vězeňská 859/9, 110 00 Prague 1, Czech Republic
ID: 19306571, VAT: CZ19306571
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