CASE STUDY
Malfini’s Vision for Sustainable Promotional Textiles
Malfini is a leading name in the European textile industry, specializing in the distribution of promotional textiles. With a vision to be the first choice for its customers and end users, Malfini integrates innovation and sustainable practices into its business model.

Partnering since 2020
"Flagship has been instrumental in shaping our long-term sustainability strategy, helping us align with our ambitious goals. We value their transparency, openness, and directness. At the same time, we are very satisfied with the seamless project management and expertise of the team."
~ Tomáš Holub, ESG manager
Challenge
Malfini approached us at the start of their sustainability journey. They needed expert guidance to identify critical focus areas and establish their leadership in the promotional textile industry. Our mission was to transform their sustainability aspirations into actionable strategies and measurable outcomes.
  • 1
    ESG Audit & Roadmap
    Conducted a comprehensive ESG audit, providing actionable recommendations and clear steps to integrate ESG into their business strategy.
  • 2
    Leadership Engagement
    Facilitated workshops with executives, outlining a roadmap for integrating sustainability into the business with consideration for upcoming legislation requirements and company ambition.
  • 3
    Stakeholder Collaboration
    Designed stakeholder engagement approach, including a tailor-made survey with detailed manual. Survey results played an important role in shaping Malfini’s management of sustainability.
  • 4
    Sustainability Communication
    Advised on impactful communication around packaging recycling efforts.
  • 5
    ESRS reporting
    Established a basis for ESG reporting by conducting a detailed materiality assessment.
  • 6
    Data collection
    Provided Malfini with an overview of data points needed for ESG reporting with guidance and insights needed for implementation.

Our approach

We emphasised a comprehensive ESG strategy integrated into Malfini’s business model, ensuring alignment with their vision and goals. Our detailed analysis considered their activities, market trends, and stakeholder insights, resulting in actionable recommendations. Further on, we focus on aligning Malfini’s operations with high-impact ESG strategies for textiles. Our collaborative approach fosters resilience and accountability, reflecting a strategic shift towards holistic sustainability efforts.

Business impact:
  • Renewable Energy & Transportation

    Transitioned to renewable energy sources and eco-friendly logistics, reducing carbon footprint.
  • Sustainable Product Innovation

    Launched products designed with sustainability principles.
  • Integration of ESG Goals

    Embedded environmental, social, and governance goals as a key part of the overall business strategy.
  • Enhanced ESG Awareness

    Cultivated a culture of sustainability across leadership, teams, and the supply chain.
  • Transparency in Reporting

    Published annual reports integrating overview of their ESG efforts since 2021, reinforcing their commitment to accountability.
Curious to see how Malfini continues on their sustainability journey? Discover more about their initiatives at Malfini.com and GreenMalfini.cz.
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