Cookies managing
We use cookies to provide the best site experience.
Cookies managing
Cookie Settings
Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.
Essential cookies
Always On. These cookies are essential so that you can use the website and use its functions. They cannot be turned off. They're set in response to requests made by you, such as setting your privacy preferences, logging in or filling in forms.
Analytics cookies
These cookies collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. See a list of the analytics cookies we use here.
Advertising cookies
These cookies provide advertising companies with information about your online activity to help them deliver more relevant online advertising to you or to limit how many times you see an ad. This information may be shared with other advertising companies. See a list of the advertising cookies we use here.
Flagship blog - eng

Our vision of CSR

CSR has become a buzzword and its meaning is often misunderstood. Flagship would like to address these misconceptions.

First, CSR is not only about philanthropy or doing charity. Such activities help establish good relations with community members and leaders, but they are only superficial manifestations of CSR and can have a negative impact.

Second, CSR is not an empty promise or an effective ‘green washing’ tool (making misleading or false claims about business practices and policies in order to appear eco-friendly). Sadly there are quite a few companies and agencies using CSR in this way.

We are business people and know it is essential that businesses be profitable, with that profitability being their first responsibility. But profits should not override all other considerations. Next to looking at “what” services, products and profits a company makes, it should also look at “how” these services, products and profits are done.

We will show you how to become even more profitable, whilst doing good to the environment within and around you. A company of any size and sector can behave in a socially responsible way, so why not you?