Communicating your success is an essential part of extracting value from your sustainability programme. Successful communications demands good stories well told – and retold by others.
We have strong PR expertise and help our clients develop effective communication strategies for both internal and external communications, while making sure to avoid greenwashing.
A sustainability communications strategy will clearly identify objectives, audiences, key messages, channels (traditional and digital) and tactics. It needs to be measured and evaluated. Your plan will ensure that all sustainability messaging supports and fortifies your broader corporate communications, whilst avoiding greenwashing.
Your progress and insights in the CSR area will have great value in positioning you as a thought leader. We will help you tell your story through case studies or executive speeches, or develop policy ideas in white papers and produce research reports.
We generate productive tailored content. We write and distribute press releases, organize press events, build media relations, communicate in crisis, compile media plans, do stakeholder mapping and help create relationships.
Employees have to become truly engaged in the company’s CSR programmes if they are to become embedded within the organisation’s operations and culture. We help companies create internal communications that engage, excite and inspire employees: intranet sites, blogs, microsites, newsletters, games & quizzes, awareness campaigns and many more.
Social media has taken over the world. We will show you how to stand out from the crowd using a particularly effective channel for sustainability communications. We create and manage communities on Facebook, attend to our clients’ blogs, invent mobile applications and websites, prepare microsites and launch integrated online campaigns.